James Birrell is a member of Maroochydore Revitalisation Association (MRA), and is a partner of the Not-For-Profit popup bar Captain & The Duke��_��__��_.
MRA wanted to create a benchmark identity to commence revitalising Maroochydore. James and fellow members of MRA began creating the Captain & The Duke pop-up bar as part of Nights on Oceans��_��__��_. The money they’re are generating from the bar is being put back into the development of an Economic Development Plan to continue to build the vision of the region.
The vision for Ocean Street precinct is to become a epicentre for cultural development from the arts to music and culinary delights.